- Our Blog
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing. That’s right, ruined it.
There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
Applying Lean Methodology in Marketing and Communications Principles in Process and Technology “Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences.
As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not. In short, yes, SVG images are easier to scan and are easier for search engines to navigate through (they can be indexed by crawlers); however, they aren’t alw ...
There are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also effective SEO and marketing skills. It’s not easy to churn out unique content with utility on a daily basis, let alone plan for your SEO and marketing.
Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New York Times, San Francisco Chronicle, and other major publishers soon begin selling native advertising as well.
Marketing is not like a piece of cake, done easily and effortlessly. Convenient, flexible and yet effective marketing – is it possible? Well, yes it is. Haven’t you been on social media? Haven’t you seen people promoting their thing over there? Well, exactly my point, you can do that too. Social media is a great platform and when you are in the digital field like mobile applica ...
Do you know where you are in your current e-commerce adventure? You might have just set up a nice looking shop to sell your running products or you may have a drop shipping business to build a solid customer base. Irrespective of the situation, every business gets to that point when e-commerce marketing becomes a huge factor.
On Thursday, September 8th during lunch, Jesper Laursen, founder of the Native Advertising Institute, and I were fortunate enough to give a presentation at this year’s Content Marketing World. We covered the native ad tech landscape, publisher’s content studios and explored what the future of paid distribution may look like.
No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.
Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...
Google Analytics is an important digital marketing tool, but many businesses and content strategists shy away from using this valuable tool to its full potential. The data monitoring capabilities offered are numerous and may seem complex at first, but taking the time to explore and understand Google Analytics is necessary for any business to achieve success online.
Just a few years ago, the thought of a business sharing anything instantaneously was not anything someone in sales or marketing would have considered. But the sharing-focused nature of the internet and of social media has changed the way that every business, whether they’re selling a product or a service, approaches interactions with current and potential community members.
Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company’s visibility online, but there’s a lot of competition out there. Rather than spending your marketing budget on expensive and pushy online advertisements that most people tend to ignore or block, i ...
It’s not enough to be just another developer in today’s tech age. You need to haveskills that make people fight to get your services. The more skills you have, the greater are your chances of acquiring better projects. If you are a developer who wants to be a sought-after name in the industry, we have compiled a list of tools that can greatly help you.
Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of your content creation you’re in, whether you’re in pre-planning, development, or finishing up and wondering how to present it to the world, now is the time to start thin ...
1One of the major misconceptions about content marketing is that marketers think there are certain ‘hacks’ that will create a stellar content marketing campaign. The truth could not be farther from this idea. Content marketing is all about creativity, and since there are no hacks to become creative, there can be no hacks to boost your content marketing campaign.
Content Promotion News & Insights